Which Social Media Marketing Tools Are Right For You?
From media titans to everyday bloggers, social media has become the de facto distribution platform for anyone serious about publishing content.
According to a report from research site Shareaholic, the top eight social networks drove 31.24% of overall traffic to sites in December 2014, up from 22.71% the same time last year:
You'll have to address most or even all of these networks if you aim to generate the widest possible audience for your work. To do that, you'll need to find social media marketing tools that let you monitor and publish to multiple networks from one place.
How can you know which is the best tool for you? There's no easy answer, unfortunately, since different tools are better at different things. But there are some basic principles for choosing wisely. Social media marketing consultant Gina Schreck points to four must-have features:
Source:https://www.weebly.com/inspiration/social-media-marketing-tools
According to a report from research site Shareaholic, the top eight social networks drove 31.24% of overall traffic to sites in December 2014, up from 22.71% the same time last year:
You'll have to address most or even all of these networks if you aim to generate the widest possible audience for your work. To do that, you'll need to find social media marketing tools that let you monitor and publish to multiple networks from one place.
How can you know which is the best tool for you? There's no easy answer, unfortunately, since different tools are better at different things. But there are some basic principles for choosing wisely. Social media marketing consultant Gina Schreck points to four must-have features:
- Cross-platform support. Apps for Mac, PC, iOS and Android for mobile at the minimum, Schreck says, while also noting that most social media marketing tools are also accessible via any desktop or mobile browser.
- Mobile is a MUST. You never know where you'll be, or what device you'll have, when the time comes to engage with your fans and critics. Also, Schreck says, "Who can sit at their desk all day?"
- Manages the big social platforms. Facebook, LinkedIn, Twitter, and Google+ to begin with since they drive huge amounts of traffic. Instagram and Pinterest support is also helpful, but harder to find.
- Don't break the bank. Most of the major social marketing platforms have a free version. Use it until you have enough of a following that it makes sense to upgrade and get extra features such as advanced scheduling and reporting.
Source:https://www.weebly.com/inspiration/social-media-marketing-tools